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As the holiday season approaches, our latest research reveals surprising trends in luxury travel: Nearly 1 in 5 air travelers have opted for premium experiences. But who exactly is splurging on first-class seats and private jets?
Our study explores generational differences, spending habits, and other factors influencing air travel choices. Based on a survey of over 1,000 Americans planning holiday travel for 2024, this article uncovers the motivations behind these high-end experiences and what they could mean for the travel industry. From Gen Z's unexpected lead in luxury upgrades to the average splurge amount, get ready to find out how America is reimagining holiday travel.
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We surveyed 1,006 Americans planning to travel for the 2024 holiday season. Of the respondents, 19% were Gen Z, 54% were millennials, 22% were Gen X, and 5% were baby boomers. The gender breakdown was 48% women, 51% men, and 1% non-binary individuals. The data was collected in September 2024.
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You're welcome to share the insights from our luxury travel study, but please credit us by linking back to this page.
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Justin Crabbe
May 7, 2025
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Disclaimer: Jettly operates as a charter broker, offering access to a global digital jet charter marketplace. Jettly is not a direct air carrier and does not own or operate aircraft. All advertised flights are conducted by third-party air carriers that are fully licensed and hold the appropriate Part 135 or Part 121 certifications issued by the Federal Aviation Administration (FAA) or equivalent regulatory authorities under U.S. or foreign law. Jettly complies fully with the U.S. Department of Transportation's Part 295 and Part 298 Charter Broker regulations. Jettly does not carry additional liability insurance. Passengers are covered by aircraft operator insurance.
